Advertising can helpWith the billions of websites and everybody trying to gain an advantage over the competition, advertising, marketing, promotion and SEO have become big business. How can you a small company survive?
Do it yourselfA popular term for home improvements, but can relate to almost any activity, including your business website.You have to decide and know where your customers are located and what they are searching for. No point in creating an international website when the customer is based in your local town.
Many websites receive lots visitors from all sorts of links, but nearly 80% can be lost in the first few seconds. Time to consider reducing this leakage, ( You do know how many, and where they come from, don't you? )
Advertise on you own siteThis may sound strange but there are many opportunities to interact with the visitor and engage them with information. An article published by Northampton Marketing takes this subject and has produce a document that covers this subject in detail and shows fully working examples. See the article at http://www.northampton-marketing.uk/internet-advertising/
Like all good ideas it will take time, but if this is something you don't have, they can provide the missing link.